Resources
The words that show up in client work.
Paid media, SEO, analytics and the commercial side of running an agency. Each entry says what the term means, and then the part most glossaries leave out: what it means when you are the one running it for somebody else.
59 terms and counting.
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Capacity planning
Matching the work coming in to the people available to do it.
Read the definitionChurn rate
The rate at which clients or recurring revenue are lost.
Read the definitionClient health
A read on whether an account is going well, at risk, or in trouble.
Read the definitionClient lifetime valueLTV
The total profit expected from a client across the whole relationship.
Read the definition