Resources
The words that show up in client work.
Paid media, SEO, analytics and the commercial side of running an agency. Each entry says what the term means, and then the part most glossaries leave out: what it means when you are the one running it for somebody else.
59 terms and counting.
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Schema markupStructured data
Machine-readable annotations describing what a page is about.
Read the definitionSearch intent
What somebody is actually trying to do when they type a query.
Read the definitionSEOSearch engine optimisation
Improving a site so it earns more relevant traffic from unpaid search results.
Read the definitionSERPSearch engine results page
The page of results returned for a search query.
Read the definition