The words that show up in client work.

Bounce rate

The share of visits that ended without engagement.

Conversion tracking

The wiring that tells a platform an action happened.

Engagement rate

The share of sessions that lasted, converted, or covered several pages.

First-party data

Data a business collected directly from its own customers.

GA4Google Analytics 4

Google current analytics platform, built on events rather than sessions.

Key event

An event in GA4 marked as one that matters to the business.

Lead quality

Whether the leads generated are worth the sales team time.

Session

A single visit to a site, bounded by time and inactivity.

UTM parameter

A tag added to a link so analytics can credit the right campaign.